Digital marketing also is known Internet Marketing is the marketing of products and services using the Internet with Digital technologies. This technology is used on the Internet, on Desktop, Mobile phones, and other devices. When we talked about Digital Marketing history since the 1990s to 2000s, it has changed the way of Marketing of products and services all around the world.
Using Digital marketing technology people are saving their time and money and getting oriented results. People are using digital devices instead of walking physical shops, digital marketing tools and campaigns are too efficient and effective to promote businesses. Digital marketing contains numbers of techniques like search engine marketing (SEM), content marketing, search engine optimization (SEO), commerce marketing, social media marketing, social media optimization, e-mail marketing, display advertising, content automation, influencer marketing, data-driven marketing and e-books, campaign marketing are the tools of Digital Marketing.
Some major Techniques of Digital Marketing
Search engine marketing (SEM)
Search engine marketing is the paid marketing form of the Internet through which websites to be promoted on Search engines result pages. It is the type of Internet marketing which involves the promotion of all types of businesses by promoting websites by increasing their visibility in search engines result in pages on top. SEM or Search Engine Marketing also called PPC Marketing.
Search engine optimization (SEO)
Search engine optimization is the Free tool to promote websites on the Internet. It is also called Organic, Earned, SEO. It is the process of increasing website rank or visibility in Search engine results unpaid. About SEO it includes two types one is On page optimization and another is Off-page optimization.
Social media marketing
Social media marketing is the marketing which used social media platforms and websites to promote a product or service. It is also one of the parts of Digital Marketing. The best platforms for Social media are Facebook, Twitter, Pinterest etc. Nowadays Social media platforms are also running paid campaigns to grow users businesses.<>